Profits With Principles

Profits With Principles
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385
By:"Ira A. Jackson","Jane Nelson"
"Business & Economics"
Published on 2004 by Broadway Business

Built to Last: Successful Habits o/ Visionary Companies (New York: Harper \u003cbr\u003e\nBusiness, 1994). See also \u003cb\u003eJames C\u003c/b\u003e. \u003cb\u003eCollins\u003c/b\u003e and Jerry I. Porras. "Building Your \u003cbr\u003e\nCompany's Vision." Harvard Business Review, September/October 1996. 3. \u003cbr\u003e\nJames C.

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Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.

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