The Persuasion Handbook

The Persuasion Handbook
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874
By:"James Price Dillard","Michael Pfau"
"Philosophy"
Published on 2002 by SAGE

KELTON V. L. RHOADS \u003cb\u003eROBERT B\u003c/b\u003e. \u003cb\u003eCIALDINI\u003c/b\u003e In the advertising industry, there is \u003cbr\u003e\na story about a frozen foods executive who was looking to hire an ad agency and, \u003cbr\u003e\nin the process, was interviewing one particular prospect. "Do you have ...

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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

This Book was ranked 18 by Google Books for keyword robert b. cialdini.

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