A New Brand World
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By:"Scott Bedbury"
"Business & Economics"
Published on 2002 by Penguin
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
This Book was ranked 34 by Google Books for keyword james c. collins.
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