Grit to Great

Grit to Great
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By:"Linda Kaplan Thaler","Robin Koval"
"Business & Economics"
Published on 2015-01 by Crown Business

It turns out there is a secret to success-and it's one each and every one of us has complete control over. This book shows you how to really get ahead. So, let's get to work.

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And that claim is backed up by new research from MacArthur Fellowship Award winner and University of Pennsylvania psychologist Angela Duckworth, among others. Not everyone is blessed with exceptional intelligence or wins the gene lottery. But the good news is that you can excel beyond your wildest dreams in your career and your personal life-success is within your grasp-through the right attitude and determination. The authors personally know of what they are writing about. They grew up in the Bronx, with no money or connections. But through dint of hard work and perseverance, they rose to the top of the advertising world, as CEO and president, respectively, of the Kaplan Thaler Group and Publicis USA, creating and orchestrating world-famous advertising campaigns such as the Aflac duck and Clairol Herbal Essence. In their meetings with executives from around the world, they have seen firsthand the power of grit in helping women and men advance in their careers. In Grit to Great, they offer a rich narrative from the front lines of business on the impact determination, hard work, and focused attention have on getting ahead, whether you are an entry-level new hire or a seasoned veteran eager to advance your career. Written in the same entertaining and compelling fashion that made The Power of Nice a national bestseller, they offer a wealth of strategies and research on how to turn potential into performance, and how to compete-and win-against anyone, no matter how smart or connected they may be. Grit to Great is the perfect gift for any friend, employee, or graduating student about to enter the job market. It turns out there is a secret to success-and it's one each and every one of us has complete control over. This book shows you how to really get ahead. So, let's get to work.

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