Influence: Pearson New International Edition

Influence: Pearson New International Edition
2xepBwAAQBAJ
272
By:"Robert B. Cialdini"
"Psychology"
Published on 2013-08-27 by Pearson Higher Ed

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

READ NOW

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

This Book was ranked 2 by Google Books for keyword robert b. cialdini.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
false

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor true

Public Domain Status false